How Outsourcing Can Reinforce Your Business’ Strengths And Make Up For Its Weaknesses

How Outsourcing Can Reinforce Your Business’ Strengths And Make Up For Its Weaknesses

In a survey conducted by Clutch in 2019, 24 percent of businesses said outsourcing gave them the ability to take on more projects without sacrificing quality or mental energy. Efficiency is by far the main reason businesses partake in outsourcing, despite the cost-cutting potential it’s commonly lauded for. Similar to business techniques like telecommuting, outsourcing is essentially a requirement if you want to succeed in the fast-paced world of modern commerce.   

Proper self-assessment is one of the keys to success 

Whether you’re a beginner or a veteran in the world of commerce, your core strengths will be pivotal to your business success. Ideally, you’d have picked a business that aligns with your skillset.  But if for some reason you haven’t, you still have your soft skills to rely on. These are your more abstract qualities that can benefit your business, such as personability, tenacity, flexibility, and other traits. Core strengths are what will drive your process efficiency, product quality, staff happiness and efficacy, and customer loyalty. Conversely, your weaknesses will be the traits that harm these. Knowing what each and every one of your strengths and weaknesses are will give you an accurate picture of your efficacy as a company. 
As you’re identifying your strengths and weaknesses, you will also find out which aspects are critical to your business. This helps you form a hierarchy of business features, which informs you of where to channel your time and energy to achieve the output you want to see. You should end up with a Venn diagram with your strengths and weaknesses on either side, and business-critical aspects in the center. 

The value of outsourcing

For everything you’re not good at, you turn to outsourcing. The main advantage of outsourcing lies in not having to waste time taking care of something you’re not well-equipped to handle. Instead, you pay someone with the right set of skills to do it for you. This allows you to cover all of your bases, so to speak. Your weaknesses get shored up, while you can focus all of your time towards the stuff that really matters. All it takes is knowing what to outsource, and how much to outsource. 

You may also find that a business-critical function happens to be something you are weak at. In this case, outsourcing would be even more important. It is for this reason that businesses hire external services, like marketing experts and logistics companies. While it would be more convenient to train yourself or your staff to take on those vital roles, it would require a steep time investment. Hiring in-house staff to take care of those functions, on the other hand, could be expensive. It’s important to weigh the cost-benefit ratio of these options over a set amount of time. Sometimes it would be cheaper over the long-term to train or hire a new department. 

More often than not, outsourcing would be your saving grace if you happen to be lacking in key areas. Think of it as your business’ safety net. Whether you need time to focus your strengths or need support in critical areas, outsourcing serves as a reliable force multiplier.

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