Does your DeFi solution need marketing? Generally speaking, any niche, including Web3, faces regularly with emerging projects, and to stand out from both newcomers and long-living market players, you need to have a well-thought-out promotion strategy at hand. At the same time, given that the bulk of your efforts are most likely focused on implementing the technical and business aspects of your DeFi solution, you will need the help of a third-party DeFi marketing agency. Below, we, Coinband, just such an agency, will tell you more about what exactly is included in our DeFi project promotion services – perhaps they are exactly what you need.
Coinband’s Expertise in DeFi Marketing
Founded in 2022, Coinband has focused its activities on promoting Web 3 solutions only. Its current list of services includes influencer marketing, social media marketing, content marketing, community building, PR, PPC, email marketing, and even website development, basically everything that can lead any Web3 project that its creators really care about to success. This is confirmed by great cases of promoting such world-famous solutions as MetaMask, Uniswap, DexCheck, OKX, Dogelon, Bybit, and many others.
In the context of promoting DeFi projects, Coinband’s efforts can be aimed at:
- Creation of engaging text and video content. We can fill your website with informative content that presents all the features of your DeFi project in a favorable light. We also have a well-established network of contacts with websites that allow guest posting – there, we will place articles that will bring new visitors to your website. Among other things, we can develop a comprehensive strategy for “conquering” the YouTube audience – since this platform has long been loved by crypto enthusiasts from all over the world, we will publish educational and presentation videos that will lower the entry threshold to your project for the average user. In general, any action we take within the framework of creating new content will be aimed at highlighting the unique advantages of your DeFi solution.
- Implementation of marketing campaigns on social networks and via email. Since the Web 3.0 crypto community initially began to form on social networks and portals like Reddit and Quora, we will also pay special attention to creating a content plan tailored to these platforms. We always take into account the specifics of each of them in order to create natural interest from the audience. We can also launch promotion campaigns that are implemented through email newsletters – this will be relevant for projects that already have a formed contact base of their audience.
- Partnerships with Web 3 influencers. More and more people, not only from the Web3 sphere, trust not advertising, but the opinions of influencers and experts. That is why, when promoting DeFi solutions, it is also important to cooperate with bloggers and experts in the Web 3 niche. We have a large network of contacts with such people, so it will not be difficult for us to find among them those ones, cooperation with whom will bring the highest ROI to your DeFi project.
- SEO and web optimization. Despite the fact that the promotion of Web 3.0 solutions has its own specifics, marketing methods that have long proven themselves in the Web2 space can also be effective here – in particular, we are talking about SEO. We will check your website for key SEO indicators and carry out content optimization if necessary. This will ensure a sustainable digital presence for your project, making it “visible” in all popular search engines.
- Building and managing a community of supporters. Since the long-term residents of your community form the opinion of your project among its “newcomers”, it is important to ensure not only a stable increase in the new audience but also to stabilize the engagement of the one that already exists. To do this, we implement strategies that include launching airdrops, distributing bounties, opening discussions, and other campaigns and measures aimed at increasing the activity of your subscribers.
- Launching a web platform to present your project. Finally, if you do not yet have a website for your DeFi solution, we can develop one adhering to its unique project’s identity and general provisions of the Web3 ecosystem. We will also ensure that it is initially SEO-friendly so that it can be easily found through search engines for relevant queries.
We would like to add that all our promotion strategies are budget-friendly, so you can tell us your budget initially, and we will select for you a set of measures that will ensure the best results within its limits.
A Few Final Words
Now, knowing more about us as a crypto marketing agency that helps DeFi solutions with promotion, you can make an informed decision about whether you would like to cooperate with us or not. In particular, if your answer is positive, you can contact us right now to get a free consultation about your project.
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