Deadline: January 10, 2019
Applications are open for a Digital Strategy Consultant at The Center for International Forestry Research (CIFOR). The Digital Strategy Consultant will help expand the reach of Global Landscapes Forum (GLF) with a strategy to optimize the use of digital and web tools.
The Center for International Forestry Research (CIFOR) envisions a more equitable world where forestry and landscapes enhance the environment and well-being for all. CIFOR is a non-profit, scientific institution that conducts research on the most pressing challenges of forest and landscape management around the world.
Duties and Responsibilities
- Critically evaluate the GLF’s digital presence and outreach and provide strategic guidance for improving outreach performance.
- Develop email strategies; email content inclusive of subject line and layout, preparing, testing and scheduling all email campaigns.
- Strategic guidance and development oversight of phase 2 and 3 of the GLF website which include event sites, Landscape Academy, Landscape News, community optimization and a mobile experience.
- Optimize the GLF website for SEO, working closely with communications and editorial team on keyword ranking.
- Create and execute strategic paid media plan across social and SEM (Google NGO grant) ensuring low COA and high conversion on engagement objectives.
- Drive Social Media platform strategy and management of implementation & lead team to leverage social media outlets to maximize inbound traffic.
- Coordinate online edition of GLF events, including digital workflow, pre- and post-event.
Remuneration
- CIFOR offers competitive remuneration commensurate with skills and experience.
Eligibility
- Applicants should have 5- 7 years of experience in digital and content marketing, analysis and brand launch strategy
- Have clear understanding of website analytics (Google Analytics, etc.)
- Have an eye for forward-thinking web and engagement strategies
- The ability to write concise, data-driven strategic documents
- Ability to speak excellent English
- Strong client service approach
- Ability to manage own time to deliver assignments to deadline
Other Personal Attributes and Competencies include:
- Ability to excel in a fast-paced, deadline-oriented environment
- Strong client service approach
- Resourceful, adaptable and self-directed, and able to find creative solutions
- Passion for excellence.
Application
For more information, visit CIFOR.
