How to Build your Personal Brand and Position for Opportunities
Having a powerful personal brand identity can be a great foundation for new growth opportunities. When you craft a personal brand, you’re able to more easily demonstrate to employers, investors, and other business owners what you have to offer. The more you hone in on your personal brand, the more likely you are to connect with new opportunities that align with your goals. Here’s what you need to know:
Personal Branding Beats the Competition
Today’s business world is highly competitive. To help stand out among the crowd, developing a brand identity of your own is crucial. With your own brand, you can build awareness, establish set goals, and advance in your career quicker. As you’ll find, certain careers have a strong need for personal branding than others.
Take real estate for instance. Real estate is one of the most lucrative personal investments that an individual can make, and the people selling and buying real estate need sound portfolios and personalities that are synonymous with their brand. If you analyze the real estate industry, you’ll find that each agent under a brokerage has their own identity, and leverages that identity in their role as an agent each day.
For many investors, investing in real estate also has other, lesser known benefits, too. For example, with an EB-5 visa, an individual could obtain their green card through a qualified real estate investment. As such, these investors aren’t just looking for a middleman; they’re seeking individuals with strong brands and business skills.
Commit to Thought Leadership
In order to truly cultivate a brand around yourself, you have to consider what you’re most passionate about. Think about the people who have built brands for themselves in their industry; Neil Patel in marketing, Marie Kondo for interior design. It’s not just about being talented; these people are also very passionate about what they do, and it shows in the work and content they produce. Think about a field that you enjoy working in, day in and day out. Once you have a thorough understanding of what it is that makes you happy and you enjoy, it’s time to start moving forward.
Launch a Blog
There are many benefits to having a blog. Not only does it help you boost your SEO to attract new readers, but it also makes cultivating thought leadership an attainable goal. Your content is like the foundation of your personal branding efforts. This is where your voice becomes active, and a persona is attached to your style. Do you want to project a serious tone or a conversational tone? This will of course depend on the industry you’re in how you express your individuality.
Build a Website
A website is the first impression a person gets about your brand. Whether you’re applying for quality career positions or hoping to attract opportunities to you, a website is the key to making that initial connection. How you make magic with your layout, the images you choose, and the typography you write with, all play a role in creating a cohesive identity. This is also the place where you put your blog and portfolio if you have one. While you might be attracting attention on your social media pages, your website is where you turn to offer value.
This is also where you set up a foundation for attracting leads. If you don’t already know, the email marketing list is golden in the world of business. Use your website to build your audience. To encourage people to sign up for your email list, offer them something of value. Back to the real estate example: as a budding real estate maven, you might offer exclusive content on how to maneuver mortgage jargon in the local area. Or, you might even offer ebooks on how other agents can host winning open houses or grow their inbound leads. Whatever the case, make it worthwhile for your visitors to sign up for your email list.
Social Media & Influencer Marketing
Social media and influencer marketing are synonymous, and they have become much more powerful marketing tools over the past few years. Whether you plan to become an influencer marketer on your own or simply plan to use social media as a tool to interact and engage others, there’s no doubt about it: social media has to be a part of your overall branding efforts. One look at a few influencer marketing statistics and you’ll see what we mean.
And furthermore, building a social presence for yourself opens up opportunities to work with other brands who appreciate the personal brand you’ve cultivated. As an interior designer, you might attract lifestyle companies and furniture brands who want help promoting their services and products. Take a look at how others in your current or desired industry are influencing audiences in their community.
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