Branding: The Key To A Successful Plumbing Business
One person can only do so much. Which means that if you are a plumber you hit a ceiling with how much you can make. If you want to make more money, you have to charge more for your services.
Charge too much, however, and you risk losing out to your competitors and making less money. The way to make more money would be to either clone yourself, or to turn your operation into a business and hire more plumbers.
The best way to get started is to brand yourself as a plumbing business so you can then grow. When you have a brand that you control. It takes some time, but the results are that you have a solid customer base potential that can help you become a business instead of a one man operation.
In this article, we will go over the basics of branding your plumbing business.
1 – Be easy to contact
Before you even have your branding campaign in full swing, you should have a clear way for people to get in touch. Have an easy to remember email, website and phone number. That way once the branding effects take hold and people remember you, they won’t necessarily have to go far to find a way to get in contact.
The phone number is very important as people usually want to make sure they can talk to a person when they are having an emergency. If they are put on hold, go directly to voicemail or can’t get through they will look elsewhere. Hire a plumber answering service that can handle your calls 24 hours a day.
You should also have a chat function on your website that can handle some simple questions by using a chatbot.
2 – Have a blog
Getting organic traffic from Google to your website is the ideal way to grow a brand. But, it is not easy unless you have a blog. This way, when people are doing a search for an answer to a plumbing question you will come up high in the results.
You can answer the query in a blog post and not only help the searcher, but also gain trust. That’s when they end up taking note of your name and logo which should also be memorable.
3 – Use video
Just about everybody is using Youtube these days as a search engine. When they are having trouble they will look for an answer on Youtube or Tiktok. If you are the one providing the answers, then you will start to build a following and eventually people will recognize your brand.
Often, people assume that they can find a way to DIY their plumbing issue, but when confronted with the reality of how it’s done will end up calling a professional. If you make professional videos that are helpful then you are the one they will call. Have all of your contact information on the video and in the description so people can get in touch easily.
For more articles, visit Our Blog.