Many out there enjoy writing. They create characters and fight them off. However, content writing is different. It requires skill and experience. That makes it hard for many businesses to find the perfect content writer for their niche.
You want someone who can write about your industry like a pro and understands your business’s nuances and complexities. But how do you find the right fit? Here are some tips for hiring experienced niche content writers.
4 Best Ways to Find Niche Writers
Here’s how you can find content writers that specialize in your niche.
- Professional Networking Sites
If you’re looking for a more comprehensive approach to finding the right writers, consider exploring platforms like LinkedIn, Fiverr, and Upwork. These professional networks are filled with writers who specialize in various topics and industries, so you should be able to find someone that fits your needs.
Plus, many professionals on these sites have portfolios or work samples that you can review to evaluate their writing style and skills. If you don’t see any samples, don’t hesitate to contact them and request a content writing test to get an accurate idea of their capabilities.
- Referrals
Don’t have the time or resources to research and vet potential writers yourself? Ask around!
Ask content managers and editors in your industry if they can recommend a writer with the experience to work in the niche you need content for. Ask for at least 5 to 10 resumes so you can look through them and compare, narrowing down your selection to the most suitable writer. Get a sample of their work and see if it fits your needs.
- Leveraging Third-Party Communities
There are thousands of communities out there. Thanks to the rise of social media. Whether it’s makeup, sports, cars, or tech – you can find an online group of passionate people eager to share their knowledge.
Finding writers from these communities is a great way to get niche experts who know what they’re talking about. They will also likely already have an existing fan base, so their articles will get more visibility.
Here’s where you can find potential writers:
- Slack
- Discord
Once you’ve identified a group relevant to your niche, post a job listing or browse the conversations to see if anyone stands out. If someone looks particularly knowledgeable and interesting, you can contact them directly and invite them to write for your publication. Even if they have little experience writing, it is still worth giving them a chance because their knowledge and enthusiasm for the subject can make up for any lack of experience.
- Competitors
Competitive analysis is not only a great source for strategic insights but also a great place to find suitable writers. Many websites have blogs crediting the writer at the end with their name, a short bio, and social links. You can contact them through their profiles and discuss your writing needs.
If the blog doesn’t mention their social profile, you can search for them on LinkedIn. This strategy saves you time as you don’t have to test their skills first since you know that they have already proven themselves.
Key Takeaways
Niche content writers have the expertise and understanding to create content that provides readers with value and answers their queries. They are highly specialized in their niche, which allows them to provide you with content that reaches the right audience and executes strategies efficiently.
Here are a few ways you can find experienced niche writers:
- You can explore platforms like LinkedIn, Fiverr, and Upwork to source for writers with relevant experience.
- You can also ask content managers and editors in your industry for referrals.
- Social media communities like Reddit, Slack, Discord, and Facebook are excellent for finding writers who are knowledgeable and passionate about the subject.
- Competitors’ websites are also a great source for writers; you can contact them through their social profiles.
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