Guinness Africa MOFILM Video Contest: Win Up to $6,000 Prize

Deadline: January 13, 2014

What Are You Made Of Africa? Guinness is a bold beer, a beer MADE OF MORE. More taste, more style, more soul. Guinness believes that Africa is also MADE OF MORE. That every day across Africa a new generation of positive minded individuals wakes up ready to write the next chapter in modern Africa. Now it is giving African filmmakers the chance to show that they too are MADE OF MORE and create the next African Guinness TV Ad.

This contest is open to any African citizen or resident and is a chance to get show the world what you are made of, as the winning spot will become Guinness TV ad in 2014 and showcased globally. There are also 10 great cash prizes to be won, as well as production grants that you can apply for to help cover the cost of creating an amazing film.

Production Grants

The MOFILM Production Grants are funds that MOFILM makes available to filmmakers to go towards covering the expenses of producing the video. The grant is paid after the video is submitted regardless of whether it is selected to receive a prize after the competition ends. Learn more hereGrant Application Deadline: October 31, 2013


This contest is open only to citizens of African States or those resident in any State in the African continent for atleast 12 months prior to entering the contest.

Judging Criteria

Unless otherwise stated in The Brief the Judging Criteria (“Judging Criteria”) is as follows:

  • Originality and Creativity – 50%
  • Aesthetic Production Quality – 50%


  • Grand Prize – $6,000
  • 2nd Prize – $3,000
  • 3rd Prize – $2,000
  • 4th Prize – $1,000
  • 5th Prize – $1,000
  • 6th Prize – $1,000
  • 7th Prize – $1,000
  • 8th Prize – $1,000
  • 9th Prize – $1,000
  • 10th Prize – $1,000

Review the terms and conditions carefully before entering the contest.

For more information, click here.