New Energy Challenge 2019 for European and Israeli startups

New Energy Challenge 2019 for European and Israeli startups

Deadline: May 24, 2019

Applications are open for the New Energy Challenge 2019. Together with Get in the Ring, Rockstart and YES!Delft, Shell is looking for startups and scaleups active in the energy transition. The goal of the New Energy Challenge is to help support the transition to an energy economy with a lower use of hydrocarbon by working together with innovative companies active in this field.

The New Energy Challenge 2019 calls for European and Israeli startups and scaleups to come forward and work with Shell to make a material difference in the Shell New Energies space. To make the fourth edition of the New Energy Challenge even more impactful, Shell launched two distinct tracks: a track for start-ups in an early or seed phase and a track for scale-ups with ideas applicable to Shell’s Retail stations. In doing so, the challenge will offer companies with different levels of maturity business value; collaboration possibilities, coaching, expertise and access to the Shell network – that suits their specific needs.

The Challenge

  • New Mobility Solutions: The way we move is changing fast: we power our vehicles differently and more new mobility solutions are being introduced. Shell is building on the future of mobility by making a wider range of transport solutions available to customers. They are looking for innovative applications, platforms and business models for mobility and transport.
  • Energy Storage Solutions: In the future electricity will take up an increasingly bigger share of the global energy mix. To make the electrification of energy systems possible they are looking for innovative solutions for energy storage and charging are necessary.
  • Energy Management Solutions: New energies are not the only way in which we can make a low carbon future a reality, smarter use of energy can also bring us a long way. Increased efficiency remains instrumental in reducing CO2-emissions, therefore the New Energy Challenge is looking for breakthrough energy saving and emission reduction solutions for retail customers.
  • Hydrogen: Electricity from hydrogen has great potential to help meet growing demand for transport, while reducing emissions and improving air quality. They are looking for solutions that can fast-track the adoption of hydrogen as a carbon free fuel, for instance by offering system solutions and user-centric services.
  • Retail Station Reinvented: The way we power transport is changing, as is the role of retail stations. From filling up your tank, hubs to recharge – both literally and figuratively – connect, and relax. They are looking for new business models, services, and product innovation that will reshape fuelling stations of the future.


For Startups

  • Access to Shell’s GameChanger accelerator (including seed funding)
  • €100,000 for proof of concept when entering GameChanger
  • Intensive Validation Lab designed by YES!Delft
  • Access to Shell’s network and experts
  • Access to YES!Delft’s network and experts

For Scale-ups

  • Design and launch a pilot with Shell Ventures and Shell’s Retail business on a Shell retail site
  • Training and support in pilot design with Shell designed by Rockstart
  • Access to Shell’s network and experts
  • Access to Rockstart’s network and experts


  • Open to European and Israeli startups and scaleups
  • Have a solution that is focused on the transition to new energy, with an explanation on how Shell connects to this solution
  • Have a unique scalable product or service
  • Be a registered company in Europe or Israel (equivalent to the Dutch B.V. (eg UK – Ltd. Plc. , Germany – GmbH A.G.)
  • Have at least 2 founders


Click here to take the Challenge!

For more information, visit New Energy Challenge.