Deadline: December 2, 2013
YCN and BBC are inviting anyone based outside the UK, aged between 18-34, to develop an advert or advertising campaign that encourages young audiences to engage with the BBC World Service. The winner will receive £3,000, two runners-up will each receive £1,000 and shortlisted entries will be showcased through our combined editorial channels.
The Creative Challenge
Your piece of advertising, or advertising campaign, can be in any format, including posters/billboards, magazine adverts, animation, film, radio, online, mobile web. You may also want to demonstrate how your idea could work in a variety of formats, but this is not essential.
Eligibility Criteria
The contest is open to creatives based outside the UK, aged between 18-34.
Your idea for the advert, or advertising campaign, should capture the attention of young people (aged 18-34), who live in your country.
Ideas Should:
- Feel relevant to young people in your country
- Be creative and original
- Incorporate the strapline “Live The Story”
- It must also incorporate the BBC World Service logo (please refer to project pack).
Keep in mind the “Live The Story” brand proposition – Live the Story is the BBC World Service proposition and end-line. Journalists at the BBC don’t just report the facts, they bring stories to life in the most vivid, engaging way that they can without ever losing their commitment to impartiality and accuracy.
The Prize
A judging panel of experts will select the best idea from all the entries.
- The winner of the joint award will receive £3,000, and two runners-up will each receive £1,000.
- Ideas may even be turned into a real advertising campaign, if proven to be suitable.
The winning entry will be announced by BBC World Service online at this page, ycn.org/BBCCreativeChallenge, during January 2014.
For more information, click here.
