Peter Drucker Challenge 2017 (Cash Prize of € 1,000 + more)

Peter Drucker Challenge 2017 (Cash Prize of € 1,000 + more)

Deadline: July 15, 2017

Submit entries for the Peter Drucker Challenge 2017. The Challenge is aimed at keeping the human-oriented management philosophy of Peter Drucker alive in the minds of the young generation. Applications are open for two categories: Student and Professional. Essay should answer one of the following questions:

  • What holds people back in today’s organizations and institutions to realize their potential? What are the obstacles that you see in your environment?
  • What is the role of management to free up human potential? Give examples of management actions that have made a difference in your life.
  • Can digital technology (in particular automation and Al) spavvn prosperity as opposed to eliminate jobs? Give concrete examples.
  • What is your perspective on hovv technology can enable people to co-create solutions that are good for their communities, the economy and the vvorld?


  • Winners of the Drucker Challenge Award 2017 (Those who are ranked No. 1 in the Student or Professional category) will receive:
    • A cash prize of € 1,000 (to be handed over at the Awards Ceremony);
    • Free participation in the 9th Global Peter Drucker Forum to be held in Vienna on November 16 – 17, 2017 (including conference bag and brochure; buffet lunches and coffee breaks at the conference venue);
    • Funding of travel expenses (airfare or train plus 3 nights lodging at a hotel of Organizer’s choice);
    • Invitation to pre-conference events (Nov. 15): Drucker Challenge Get-Together (with partner) and Speakers reception at the City Hall (with partner);
    • Invitation to the Gala event on Nov. 16 with awards ceremony (with partner) and a guided tour at Schönbrunn Palace;
    • Opportunity to contribute in a session and /or an interview by important media (selection by session chair/media representative);
    • Certificate with ranking;
    • Ranking list and publication of essay on;
    • Opportunity to post a blog on with your learnings from the Drucker Forum (incl. review and edit by experienced management writers);
    • One-year-all-access subscription to Harvard Business Review.
  • See prizes for other finalists here.


  • General Requirement
    • You must be between 18-35 years old (inclusive of both ages);
    • You must have been selected no more than once (or not at all) among the top 10 since 2010.
  • Essay Category Requirement
    • Student category
      • You are a part-time or full-time student (bachelor, master, MBA, or PhD);
      • Or you are seeking your first opportunity after the completion of your last degree.
    • Professional category: You are a manager of people, projects, budgets, and/or processes;
      • Or you are a licensed professional;
      • Or you are an entrepreneur or business owner;
      • Or you are a social volunteer or community leader.

Evaluation Criteria

Essay will be evaluated according to the below criteria:

  • Your personal insights into the theme via the exploration and investigation of the cultural environment of which you are a part (the essay is meant to be personal, not academic or scientific, but you may include footnotes if you are citing specific facts or figures);
  • Your evaluation of whether or not Peter Drucker’s ideas on the overarching responsibility of management are still meaningful today;
    • Your provision of a compelling narrative and telling of a relevant story;
    • Your originality and style;
    • Your ability to express your thoughts in fluent English.


  • Submit your application here
  • Essay format for submission:
    • Words: 1500 to 3000 (excluding footnotes and any graphics) as PDF or word document
    • Font size: 12 points
    • Language: English
    • Anonymity: Your name must not be mentioned in the essay
    • Individuality Entries must be produced exclusively by you for the specific purpose of this competition, and must not have been published elsewhere. No group work.

All essays must be submitted by the deadline July 15, 2017, 16:00 CET. If you encounter problems during the upload, please send your file and information on submission page to [email protected]

For more information, visit Peter Drucker Challenge.